PRISMA turns customer interview transcripts into structured discovery — automatically. Built for teams practicing Continuous Discovery.
Opportunity Priority Matrix
Continuous Insight Prioritization
Instant transformation of raw audio into structured opportunities. No more manual tagging or spreadsheet hell.
“Users want if it worked with the checkout latency on mobile...”
Structured hierarchy with scored impact based on Teresa Torres' framework.
Live feedback and post-interview ‘Mom Test’ scores to refine your technique.
Link your solutions directly to opportunities and track hypothesis results.
AI-powered battle plans customized for each customer segment.
Drop your Zoom, Meet, or raw audio files into PRISMA. We handle the heavy lifting of transcription and speaker identification.
PRISMA's specialized models identify pain points, desires, and opportunities while grading your interview questions for bias.
Connect findings to your existing Opportunity Solution Tree. Build a chain of evidence that stakeholders can't ignore.
Watch your matrix update in real-time. PRISMA alerts you when insights go stale, ensuring you're always building on current truth.